




MAGDA MOOK
CEO, ICF Global
Opening Keynote : How to Future Proof Your Coaching Practice in VUCA Times?
What are the trends in the coaching industry? How can coaches be adaptable with their coaching practices in VUCA times? Magda, with her role as CEO, specializing in strategic planning, cultural competence, ethics, international affairs and board governance, shares her observations and looks into the crystal ball on how coaches can future proof their coaching practices.
WILLIAM ARRUDA
The Personal Branding Guru
Personal Branding MasterClass
William Arruda is credited with turning the concept of personal branding into a global industry. One of the most sought after speakers on the topic, he has delivered hundreds of keynotes in 27 countries on six continents. Combining his 25 years of branding experience with his passion for people, he founded Reach, the global leader in personal branding with representatives across the globe.
William’s latest book, Ditch. Dare. Do! has been called the instruction manual for career success.
ANDREA EDWARDS
The Digital Conversationalist
Social Media: It’s the age of digital reputations. How’s yours?
Join Andrea Edwards, The Digital Conversationalist, for a one-hour workshop, where she will delve in to the power of owning your digital stage, focusing on content marketing and social leadership to build your coaching business and reputation. A fun, interactive and insightful workshop, this session will give you the tools, confidence and ideas you need to embrace the opportunity we all have to own our voice and take our businesses to a level we didn’t even know was possible before!


CHRISTIAN CHUA
Business Motivator
Sales : How to Build a Million Dollar Business
Christian will share the best tips from his vast experience and a consultant and a serial entrepreneur. His session will be robust and straight to the point. Learn how to raise up-class your branding, raise your fees, and receive referrals like rainfall. With few power business principals, you will be able to build a sustainable coaching business with ease.
FIONA TOY
Strategic Regional Director
Panel Discussion Moderator
Fiona Toy is based in Sydney, Australia and through her work as Strategic Regional Director she supports the continued growth of ICF and professional coaching in the Asia Pacific region. ICF Membership in the Far East, Southeast Asia and Oceania has grown by 57 percent since 2011.

SCHEDULE
0800 - 0830 Registration
0830 - 0845 Welcome and Opening
0845 - 0930 Opening Keynote : How to Future Proof Your Coaching Practice in VUCA Times
0930 - 1030 It’s the age of digital reputations. How’s yours?
1030 - 1100 Networking Tea Break
1100 - 1200 How to build a million dollar business
1200 - 1245 Panel Discussion : How to Build a Thriving Coaching Business
1245 - 1330 Networking Lunch
1330 - 1500 Masterclass : Personal Branding I
1500 - 1530 Networking Tea Break
1530 - 1700 Masterclass : Personal Branding II
1700 - 1730 Wrap Up & Close Forum
1730 - 1930 Networking Cocktails

